What’s Happening in Retail: Koko FitClub

Peter Buckley opened Ridgefield’s Koko FitClub, a state-of-the-art customized fitness facility, last fall with the goal of helping people achieve a healthy lifestyle through applied technology.  The club is located at 88 Danbury Road in the same building as Ridgefield Bicycle Company.

“Koko FitClub’s patented software creates customized strength and cardio programs based on a member’s current level of fitness and goals,” Mr. Buckley said. “Many people stop going to the gym because they don’t like the atmosphere, don’t know what to do and/or become frustrated by a lack of results.  The Koko Smartraining system shows members what to do, how to do it properly and tracks every step of their progress.  We offer the benefits of a personal trainer but at a fraction of the cost.” 

The program starts with a free fitness assessment that calculates the member’s baseline level of strength and cardio fitness, as well as body mass index (BMI) and lean muscle mass.   That information is used to develop each member’s workout plan.  Koko FitClub also offers a customized nutrition program that is integrated with each member’s fitness plan.

The Smartraining system delivers a total body strength and cardio workout in 45 minutes, well below the average time people spend in gyms.   “We are quick, convenient – we’re open 5 a.m. to midnight – quiet and clean,” according to Mr. Buckley. “We’re unlike any gym, plus, we offer quantifiable results.”