A well-designed, professional website is critical to the success of an early stage business.
First impressions count, within a matter of seconds trust can be gained or the seeds of doubt can be sowed. In our digital age where information is immediately available at a click of the mouse, it is critical for all companies to impart a powerful image online. It is even more important for early stage firms who have a limited client base as they must take advantage of every opportunity to persuade prospects without ever meeting face to face.
It doesn’t make a difference if you are a startup hedge fund or a neighborhood bagel shop, your website matters. It is likely the first thing the outside world interacts with when it comes to you and your business. Whether you like it or not, clients and prospects will make decisions about your firm within seconds based on what comes up in a “Google” search. A beautiful, functional website will instantly connect with your visitors, whereas a site that looks like an 8th grade computer science project will put them off. Launching a website (or replacing a sub-par one) tops the list of 'must-do's' we recommend when working with growing businesses.
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