The Ridgefield Visiting Nurse Association would like to extend their sincerest thanks and appreciation to the students at Western Connecticut State University.
At the beginning of the Spring semester, WestConn students Delicia MacPherson, Kelly McLaughlin, Nicole Root & Conor Bierfeldt teamed up with RVNA’s Director of Sales & Marketing, Katy Johannssen, on a Social Media Launch Project for their Marketing class taught by Professor Dr. John Cronin.
On a regular basis, the team met with Katy and discussed the social media goals that were needed to give RVNA a stronger online presence by using social networking sites. The WestConn students immediately put their strategy in place and created a Twitter and LinkedIn page for RVNA. On Facebook, they assessed the activity and began to post more frequently about health topics to increase the interest and interaction with the followers.
The team also established an account on Hootsuite.com, a website that provides a simple way to send out one message to the three major social media sites. This web tool saves time and helps RVNA keep track of how well the posts were received and shared. Delicia, Kelly, Nicole, and Conor also created a professional video of RVNA’s Annual Health Fair which created a presence on YouTube.com as well.
Due to these students hard work, RVNA’s “likes” have significantly increased on Facebook, as well as followers on Twitter and LinkedIn. RVNA’s Katy Johannssen commented "the world of social media is constantly evolving so it was our pleasure to work with our team of students who understood our marketing goals and implemented straight forward and simple to use applications that RVNA continues to use on a regular basis."
Thank you again to Delicia, Kelly, Nicole, and Conor who earned an “A” for all of their hard work and dedication to this project, RVNA wishes them all the best in success for the future.
